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Case 05 · Design Studio (BetterYeah) · Marketing design agent · 2025–2026案例 05 · Design Studio(BetterYeah)· 营销设计 Agent · 2025–2026

A design agent that routes
tasks, not prompts.

一个按任务路由、
而不是靠提示词的设计 Agent

Merchants on e-commerce and Xiaohongshu need dozens of marketing images a week: product shots, scene images, detail-page posters, campaign creatives. A single "generate an image" prompt produces something pretty and wrong. Design Agent v2 is my architecture for a design tool that behaves like a studio: it classifies the task, extracts the brand's DNA, keeps the product looking like itself, and only then generates.电商与小红书上的商家每周需要几十张营销图:商品图、场景图、商详海报、活动创意。一句「生成一张图」得到的东西好看但不对。Design Agent v2 是我为「像工作室一样工作的设计工具」设计的架构:先给任务分级,提取品牌 DNA,让商品始终像它自己,然后才生成。

Role角色

Product & system design, prototype build产品与系统设计,原型构建

Scope范围

Task router · DNA generators · identity library · skills · web app任务路由 · DNA 生成器 · 身份库 · skills · 网页应用

Users用户

SMB merchants and their operators中小商家与运营人员

Stack技术

Next.js web app · skill files · image models via APINext.js 网页应用 · skill 文件 · 通过 API 调用图像模型

The problem问题

Image models are good at pictures and bad at this product.

图像模型擅长画图,却不擅长画这个商品

Three failures kept repeating in the first version. The agent treated every request the same, so a quick SKU image and a full detail-page poster got the same heavy process. It invented product shapes, logos and text, which a merchant can never ship. And it had no memory of the brand, so every image started from zero. The fix was not a better prompt. It was a system with levels, memory and rules about what the model is not allowed to touch.第一版反复出现三种失败。Agent 把所有请求一视同仁,一张快速 SKU 图和一张完整商详海报走同样重的流程。它会编造商品外形、logo 和文字,而商家永远不能用这样的图。它对品牌没有记忆,每张图都从零开始。解决办法不是更好的提示词,而是一个有分级、有记忆、并规定模型不许碰什么的系统。

Design stance: treat the model as a talented junior designer. Give it a brief with the right level of detail, a brand book, and a short list of things it must never improvise.设计立场:把模型当成有天分的初级设计师。给它详略得当的 brief、一本品牌手册,以及一小张「绝不允许即兴发挥」的清单。

Architecture架构

Router → DNA → skills → identity library.

路由 → DNA → skills → 身份库

01

Four task levels decide how much process a request deserves四个任务等级决定一个请求值得多少流程

The router reads intent and assigns a level. L1 simple image: no copy, DNA optional. L2 main image or scene image: optional selling-point tags, DNA recommended. L3 detail-page poster: copy required for every frame, DNA required. L4 creative poster: marketing copy required. Copy skills are only invoked when the level demands them, which is what made the system fast for the common case and rigorous for the expensive one.路由器识别意图并分配等级。L1 简单图片:无文案,DNA 可选。L2 主图或场景图:可选卖点标签,推荐 DNA。L3 商详海报:每一帧必须有文案,必须有 DNA。L4 创意海报:必须有营销文案。文案 skill 只在等级需要时才被调用,这让系统在常见情况下快、在昂贵情况下严。

The Design Agent web app: starter prompts, brand DNA files and recent generations
The studio web app I built to run the system: starter prompts map to task levels, brand DNA files sit one click away, recent generations show the range from a product shot to a recruiting poster.我为这套系统搭的工作室网页应用:起始提示对应任务等级,品牌 DNA 文件一键可达,最近生成展示了从商品图到招聘海报的跨度。
02

DNA generators: extract when there are samples, generate when there aren'tDNA 生成器:有样本就提取,没样本就生成

Two generators, one for copy DNA and one for design DNA, produce the same standardized document either way. Given competitor links, uploaded images, past copy or a brand VI file, they extract patterns. Given only brand information and product traits, they generate a starting DNA. Every downstream skill reads the same format, so the agent's "taste" for a brand is a file that can be reviewed and edited by a human.两个生成器,一个负责文案 DNA,一个负责设计 DNA,无论哪种模式都产出同一种标准化文档。给它竞品链接、上传图片、历史文案或品牌 VI 文件,它提取模式;只给品牌信息和产品特性,它生成一份起始 DNA。所有下游 skill 读同一种格式,于是 Agent 对一个品牌的「品味」是一个人可以审阅和修改的文件。

03

Identity library: a product database and a prompt database身份库:一个商品库,一个提示词库

The product DB stores each product's shape, visual assets and feature-advantage-benefit copy. The prompt DB stores templates by task type × category. Together they are the agent's memory, so the tenth image of a product is cheaper and more consistent than the first.商品库存每个商品的外形、视觉资产和 FAB 文案;提示词库按「任务类型 × 品类」存模板。两者合起来是 Agent 的记忆,让一个商品的第十张图比第一张更便宜、更一致。

04

Identity-preservation rules: what the model may never invent身份保持规则:模型绝不允许编造的东西

  • Product shape must be preserved: prefer image-to-image or cutout compositing over generation.商品外形必须保持:优先图生图或抠图合成,而不是生成。
  • Fixed models (people) must be preserved when a brand has them.品牌有固定模特时,模特外形必须保持。
  • Logos are overlaid in post; the model never draws them.Logo 后期叠加,模型不画。
  • Text is typeset in post; the model never renders copy.文字后期排版,模型不渲染文案。
Detail-page poster generated by the Design Agent

A Level 3 output: a full detail-page poster for a food product. Every section has its own narrative copy, the product photography keeps the real product, and the typography is set after generation. The agent produced the structure and imagery; the merchant could ship it.一个 L3 输出:食品的完整商详海报。每一屏有自己的叙事文案,商品摄影保持真实商品,文字在生成之后排版。Agent 负责结构与画面,商家可以直接用。

Design Variant Studio · experimentsDesign Variant Studio · 实验

Same brief, many answers.

同一个 brief,许多个答案

The studio side of the same system: give several agents one brief and a design direction, let each produce a variant, and let the differences expose the judgement. Below is one of the experiments, an ADHD-friendly radio interface where the design direction was "calm, tactile, one thing at a time". More experiments and links will be added here.同一个系统的工作室一面:把一个 brief 和一个设计方向交给几个 agent,各做一版,让差异暴露判断。下面是其中一个实验:一个对 ADHD 友好的电台界面,设计方向是「安静、有触感、一次只做一件事」。更多实验与链接会陆续补充到这里。

ADHD FM · a Design Variant Studio experiment · more links comingADHD FM · Design Variant Studio 实验 · 更多链接整理中

Why this counts as tool design: the interface of a design agent is not the chat box. It is the level system, the DNA file and the list of things it may not touch. Those are the controls a merchant actually holds, and designing them well is the same craft as designing a good editor.为什么这算工具设计:设计 Agent 的界面不是那个聊天框,而是等级体系、DNA 文件和「不许碰」的清单。这些才是商家真正握在手里的控制器,把它们设计好,与设计一个好编辑器是同一门手艺。

Back to start回到开头 Yuque — an editor that takes the pressure off writing →语雀——一个把写作压力分时卸下的编辑器 →